Interview with Tiny Button Founder: A Store Born from Love and a Desire to Help

Tiny Button—a name that radiates warmth and love, just like its inspiration: a little girl named Emīlija Podziņa. This online store was created to offer uniquely designed, child-friendly products while also supporting charitable initiatives.

Behind Tiny Button is Elīna Metuma, the store’s founder, whose greatest inspiration and life’s biggest gift is her daughter, Emīlija Podziņa. The store’s name, Tiny Button, symbolizes both the little, precious buttons in our lives and the small yet impactful acts of kindness that can change the world.

Today, we sit down with Elīna, the founder of Tiny Button, to learn how this idea became a reality and why charity is an essential part of the business.

Elīna, how did Tiny Button come to life?

It all started with my daughter, whose last name is Podziņa, meaning "Button" in Latvian. That’s where the name Tiny Button came from. Shortly after she was born, I started thinking about how to combine my love for children's products, my dream of entrepreneurship, and my desire to give back. My little button inspired me to create an online store that not only offers beautiful and practical products for children but also serves a greater purpose—helping those who need it most.

This led to the idea of an online store that provides unique, high-quality, and child-friendly products, while also being a socially responsible business that supports charitable causes and small businesses in Latvia.

Charity as a Business Philosophy

Tiny Button is not just about profits; it is a socially responsible business with a mission. Charity is not an afterthought—it is an integral part of our strategy.

🔹 Giving back is the best investment in a better future – I have always believed in this. In the past, our family supported local charities, but now we want to expand our impact and reach even more people in need.

🔹 Supporting Ziedot.lv – Our chosen charity partner is Ziedot.lv, one of Latvia’s largest and most trusted charitable organizations, which provides support to families, children, seniors, and those in crisis.

🔹 Every purchase makes a difference – Tiny Button operates on a unique model: our product prices already include shipping costs, and instead of keeping this amount, we donate the shipping fee to charity.

This means that every purchase not only brings joy to a child but also supports someone in need.

How Does Tiny Button Support Latvian Businesses?

Tiny Button is more than just an online store—it is a launchpad for Latvian brands looking to expand into the U.S. market.

We have created a unique collaboration model that allows Latvian manufacturers to join our store for free, with the option to pay only for advertising if they wish. This means that they don’t have to spend thousands on expensive marketing agencies, which often take large commissions. Instead, Tiny Button Shop, part of SIA B Digital, a company specializing in digital marketing, takes care of advertising and sales.

How Does It Work?

✅ Latvian businesses add their products to the Tiny Button platform
✅ They only pay for advertising to promote their products in the U.S.
✅ Tiny Button Shop runs effective marketing campaigns and takes a small commission from each sale

Who Benefits from This Model?

✔ Latvian businesses – They gain access to the U.S. market without high marketing costs.
✔ Tiny Button – The store offers exclusive Latvian products that stand out in the U.S. market.
✔ Customers – They receive high-quality, sustainable, and uniquely designed products from Latvia.
✔ Charity organizations – More sales mean more donations to help those in need.

We believe this model will help Latvian entrepreneurs grow internationally while maintaining a human-centered and socially responsible business approach.

What is Tiny Button’s Vision?

Tiny Button currently collaborates with major U.S. retailers, including Amazon, Walmart, and others, but in the future, we plan to work more directly with individual brands and manufacturers to offer even more unique and high-quality products.

At Tiny Button, we carefully curate a selection of safe, stylish, and child-friendly products—from toys to beautifully designed children's furniture. Our goal is to be the go-to choice for parents who want to find exceptional products for their little ones while supporting a good cause.

We believe that business can be more than just about profit—it can be a tool for making the world a better place. Our vision is to become the first choice for parents looking for thoughtfully designed, ethically made products, while also supporting Latvian entrepreneurs and charitable initiatives.

💛 Shop with love. Give with purpose. 🛍️✨